Product Life Cycle

Product life cycle- Introduction- the launch of the product, its expensive because designers and marketers need to be hired.
Growth- manufacturing costs go down because of mass production and sales increase with popularity so profits increase.
Maturity- the product is well known and sales are hign but competitores will start to emerge so you have to reduce your price.
Evolution- a change to the product will be made so it can be relaunched or...
Decline- sales decrease and so does profit; the product is discontinued. A new product then replaces it.

Built in obsolescence- a product is built so it breaks. This means it will have to be replaced by the consumer and the manufacturers get more money. This keeps the product life cycle going. Designers implement obsolescence by making the product low quality, hard to repair or fashionable(so it will soon become unfashionable). Obsolescence keeps designers in jobs.
This is however bad for the environment because of increased waste and customers may start to get annoyed with the low quality.

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